Reading the previous articles in this series on digital presence, you may have realized how important planning is. To define the best channels to be used and a strategy applied to each one of them will need to be well processed. And thinking about all that good...
Each communication channel has a different function: attract, retain, convert, etc. Learn how to use them correctly.
To establish an effective digital presence you need to create three levels of interaction with the public: attraction, information, and retention.
By knowing the purpose of each channel you can add any kind of value to our audience, building a relationship with them within the digital.
